• Karen Dietz, PhD., owner of Just Story It, is based in San Diego, CA. She is a consultant, facilitator, trainer and coach working with leaders and executive teams. The focus is for leaders and organizations to cultivate and tell their most compelling stories. The goal is to unite people in pursuing dramatic new goals. Her process derives from her expertise in the diverse fields of folklore, storytelling, creativity, strategy, organizational development, high performance teams, and interpersonal communications. Her clients have included NorthFace, Chase Manhattan Bank, American Society of Association Executives, Avery Dennison, Walt Disney Imagineering, and Princess Cruises.

    Karen just finished writing Business Storytelling for Dummies for Wiley publishers due out in December 2013. She also contributed the Forward and co-wrote Chapter 6 on storytelling and financial management in the 2006 book Wake Me Up When The Data Is Over; How Organizations Use Stories to Generate Results, and is featured in the book The Leader’s Guide to Storytelling; Mastering the Art and Discipline of Business Narrative (2005) by Stephen Denning.

    She is also the top globally ranked content curators on business storytelling, bringing together and reviewing the best quality articles from around the web on the topic. You can find her collection and reviews at

    Karen received her doctorate in Folklore from the University of Pennsylvania and is the former Executive Director of the National Storytelling Network. She is also a fiber artist, hand-dying and assembling silk panels representing the principles she brings into her work with clients.

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  • Jun 2019

      Sep 2019